Is Facebook Advertising REALLY Worth It?
There are plenty of places you can turn to spend your online advertising dollars, so why should you choose Facebook. There are numerous reasons why this social networking site is ready, willing and very able to help you supercharge your business. The best reason to select Facebook is found in the fact that advertisers actually see results when they carefully craft campaigns for release on this site. Plus, they get their results for less money than Google Adwords costs to produce.
If you’re not convinced that Facebook is right for you, a look at some basic numbers and potential spinoff benefits will make the edge this site offers clear. Facebook is not like anything else out there and it beats Google hands down for a number of reasons. From the potential exposure Facebook ads can receive to the viral potential of fan pages, the list of reasons to give this site a go for advertising just goes on and on.
1. THE EXPOSURE IS AMAZING
Imagine having the ability to reach out and touch millions of people with a single ad that doesn’t cost an arm and a leg to produce or release. If you select Facebook for your advertising needs, you won’t have to imagine. A simple look at this site’s statistics makes it very clear the potential the site has to offer.
2. FACEBOOK BY THE NUMBERS
Facebook is an incredibly huge online community with “residents” from just about every country in the world. This site experiences more monthly page views than even Google and its design is different than any search engine can boast. The very things that set social networking sites apart from search engines are the strengths that make Facebook such a sound advertising choice.
According to Facebook’s own press materials, this site is huge and it’s getting even bigger all the time. The statistics regarding membership and usage that are of interest to potential advertisers include:
Number of registered users
As of June 22, 2018 Facebook has an estimated 500 million users who are considered active. This number continues to grow every month. That number, by the way, is more than the entire population of the United States, which the Census Bureau has pinned down to about 309 million.
If you are not advertising on Facebook yet, you need to be!